Invest in African Originals

Why are you crowdfunding?

African Originals is excited about opening up the opportunity for our consumers to have ownership in our company. We are also looking to raise funds for our next phase of growth.

What is equity crowdfunding?

Equity crowdfunding is the process whereby people (i.e. the ‘crowd’) invest in an early-stage unlisted company (a company that is not listed on a stock market) in exchange for shares in that company. A shareholder has partial ownership of a company and stands to profit on an Exit Event (i.e. IPO, merger or sale) should the company continue to perform well and increase in value. The opposite is also true, so if the company fails investors can lose some, or all, of their investment.

What is Crowdcube?

Crowdcube is a crowdfunding platform that enables start-ups and scale-ups to issue shares to
and raise money from a wide range of everyday and experienced investors who want to share in
the future of companies they believe in.

Does pre-registering commit me to investing?

Not at all. Pre-registering means you’ll have the exclusive opportunity to invest first when we open privately, as once we’ve reached our maximum target we’ll close the crowdfunding round.

If you have already registered interest, make sure you have created a Crowdcube profile before we go live!

When will the campaign go live?

We’ll be going live with our crowdfunding campaign soon. Once you’ve pre-registered your interest, keep an eye on your inbox for the latest launch date information.

Who can invest?

Anyone over the age of 18 from anywhere in the world. However, due to local laws and regulations, retail investors located in the USA, Canada and Japan will not be able to invest in this crowdfunding. Due to the ongoing situation, neither will investors from Russia or Belarus. This is due to Crowdcube policy.

I am not a UK national, what do I need to comply for investment?

You will require a Proof of address and ID

Will there be early access for customers?

Yes, those that have pre-registered will have 48 hours for early investment before the link goes out to the wider Crowdcube community.

Can I sell or transfer my shares?

You can express your interest in selling your shares in a company via Cubex, which enables you
to discover, research, and express an interest in buying or selling shares in private European companies. If enough interest is expressed in a given business, Crowdcube will seek to facilitate a transaction, and you will be notified when a sale goes live.

Is the investment EIS eligible?

Yes. We have Advanced Assurance and have already issued EIS certificates to existing investors for past investments.

How much can I invest?

You can invest any amount from £10 up to £50,000.