DISCOVER HOW WE BLEND INNOVATION WITH TRADITION TO CREATE A LASTING IMPACT
At African Originals, we craft more than beverages—we craft change. Rooted in sustainability and community empowerment, our mission is to create a positive and lasting impact across Africa.
Sustainability
SUSTAINABILITY DRIVES EVERYTHING WE DO AT AFRICAN ORIGINALS. BY ALIGNING WITH THE UN SUSTAINABLE DEVELOPMENT GOALS, WE SUPPORT LOCAL COMMUNITIES, IMPROVE FARMER LIVELIHOODS, AND PROTECT THE ENVIRONMENT. DISCOVER OUR COMMITMENT TO ETHICAL, SUSTAINABLE PRACTICES.
SDG 2: Zero Hunger—Empowering Small-Scale Farmers and Enhancing Food Security
We empower small-scale farmers by offering fair opportunities that boost their income and strengthen food security. By expanding fruit sourcing within local communities and reducing food waste throughout our supply chain, we promote sustainable practices.
SDG 8: Decent Work & Economic Growth
African Originals fosters economic growth by creating inclusive employment opportunities. Our AO Mavericks program provides young talent with professional development, while initiatives like Beneath the Baobabs, AO Bar Contest, and Women in the Wild empower artists and showcase their talents. Programs such as She-Originals, Krafted by, Vala, AO Konnect, and Mishali champion diversity and inclusion.
SDG 12: Responsible Consumption & Production
African Originals promotes responsible consumption by focusing on waste reduction and resource efficiency. We recycle non-reusable glass bottles into new products, reducing the need for raw materials. Our commitment to reusing glass cider and gin bottles extends their lifecycle, minimizing our environmental impact and supporting a circular economy for long-term sustainability.
COMMUNITY
THE AO COMMUNITY IS DEDICATED TO CREATING INCLUSIVE EMPLOYMENT OPPORTUNITIES AND EMPOWERING ARTISTS AND ENTREPRENEURS TO THRIVE. THROUGH FOSTERING COLLABORATION AND INNOVATION, WE DRIVE POSITIVE CHANGE AND MAKE A LASTING IMPACT ACROSS AFRICA AND BEYOND.
SHE ORIGINALS
Empowering women is vital for community growth and resilience. She Originals focuses on providing opportunities and support to women, fostering a culture of empowerment and leadership.
AO KONNECT
AO KO.nnect is our internal initiative dedicated to building a strong and engaged workforce. Through various activities and programs, we foster a sense of community and belonging among our employees. One highlight is our football team, Shujaaz FC, which boosts team spirit and camaraderie. By participating in regular matches and tournaments, team members strengthen their bonds and enjoy a healthy, active lifestyle.
AO MAVERICKS PROGRAMME
The AO Mavericks Programme is for ambitious individuals eager to make a difference. We seek innovative thinkers and passionate doers to advance our mission, offering leadership development through mentorship, opportunities to work on groundbreaking projects, and initiatives that support local communities and sustainability.
krafted by
At Kenyan Originals, our “Krafted By” series embodies the essence of true craftsmanship. We source the finest local ingredients—mangoes, pineapples, limes, and passion fruits—to create beverages that celebrate Kenya’s rich flavors. Our team of artisans combines traditional methods with modern innovations, ensuring every product meets our high-quality standards.
K.O.LAB
Founded in 2019, KO Labs pushes the boundaries of flavour, creativity, and authenticity. We blend locally sourced ingredients with bold ideas to craft innovative, limited-edition beverages. Celebrating African heritage and embracing modern innovation, KO Labs redefines Africa’s beverage scene through unique infusions, collaborations, and sustainable practices..
KO Klub
KO Klub is a vibrant KO.mmunity for gin enthusiasts who value premium drinks and bold experiences. Members enjoy:
Access to exclusive events, including product launches and Industry Night.
Discounts at the Kraft Room.
Loyalty rewards to redeem for drinks, experiences, tours, and merchandise.
Unique membership cards, available in physical and digital formats.
Referral program prizes.
Women In the Wild celebrates the strength and resilience of Maasai women in the Maasai Mara, spotlighting their remarkable stories, crafts, and achievements.
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