African Originals continues to expand its portfolio with Imara Gin, a Special Dry Gin created for consumers seeking quality, reliability and affordability. Rooted in local culture and inspired by the values of strength and resilience, Imara offers an approachable gin designed for everyday enjoyment and social occasions.

Inspired by the Swahili word Imara, meaning strong, steadfast and dependable, the brand represents a spirit consumers can trust and return to time and time again. Its identity is built around a simple promise: delivering a dependable gin experience that feels familiar, accessible and proudly Kenyan.

Quality Gin, Made Accessible

Imara Gin responds to an opportunity in the Kenyan spirits market for a quality gin that balances affordability with reliability. It is designed for consumers who value straightforward choices, consistent quality and brands they can trust.

With its accessible positioning and broad appeal, Imara brings together quality and value without unnecessary complexity. Whether shared among friends, enjoyed during celebrations or served at social gatherings, Imara is built around the everyday moments that bring people together

Where to Find Imara Gin

• Supermarkets
• Wine and spirits shops
• Local bars and beer gardens
• E-commerce platforms

With Imara Gin, African Originals continues to grow its beverage portfolio in response to evolving consumer needs, bringing quality and accessibility together in a brand that celebrates local identity.